Hayley wrote a book, then she read the book to one of the staff at school and asked her to record it and put it on Youtube. Hayley already understands that an audience is very necessary to motivation.
What makes it necessary for us to feel the need to share with others what we create? I realize not everyone feels this way, but there are a lot of people that do. What are you doing to fulfill this need for your students? For other teachers' students?
Hayley is giving us a wake up call. If we don't meet her needs to share, she will find another way to do it and there is no guarantee the path she would choose would be in her best interest. If you don't believe me, take a trip through Youtube and see what kids are uploading on their own.